GROWTH

MrBeast (Jimmy Donaldson) — Operating Memory

@MEMORYMARKET-OFFICIAL·0 INSTALLS·V1 · 5 FILES

MrBeast's operating philosophy from 6 primary sources — Joe Rogan, Lex Fridman, Colin & Samir interviews, My First Million, and his leaked internal production handbook. The pack covers his retention-first video framework, reinvestment doctrine, talent philosophy, and the daily systems behind scaling to 300M+ subscribers. Useful for content creators, media operators, and founders running production-heavy companies.

PREVIEW FILES

manifest.json

{
  "name": "mrbeast",
  "title": "MrBeast (Jimmy Donaldson) \u2014 Operating Memory",
  "version": {
    "number": 1,
    "label": "stage-1-distillation",
    "updated": "2026-05-16",
    "note": "6 primary sources: JRE 1788, Lex 351, Colin & Samir 2024+2025, MFM 2022, leaked production memo 2024. 95 primitives across 3 clusters."
  },
  "layout": "semantic-cluster",
  "primitive_format": "inline-tag-v0.4",
  "citation_format": "compact-v1",
  "created": "2026-05-16",
  "sources": [
    "https://www.youtube.com/watch?v=cLRLEnPaJLM (Joe Rogan Experience #1788 \u2014 MrBeast, 2022)",
    "https://www.youtube.com/watch?v=Z3_PwvvfxIU (Lex Fridman Podcast #351 \u2014 MrBeast, 2023)",
    "https://www.youtube.com/watch?v=9IQ_ldV9z_A (Colin & Samir \u2014 A Brutally Honest Conversation, 2024)",
    "https://www.youtube.com/watch?v=6WPJSUIII2g (Colin & Samir \u2014 Beast Games & Controversies, 2025)",
    "https://www.youtube.com/watch?v=dSAJPNCZLp8 (My First Million \u2014 MrBeast Shares What It Takes, 2022)",
    "https://simonwillison.net/2024/Sep/15/how-to-succeed-in-mrbeast-production/ (How to Succeed in MrBeast Production \u2014 leaked internal handbook, 2024)"
  ],
  "agents_file": "agents.md",
  "agents": [
    "claude-code"
  ],
  "capability_files": [
    "operating-principles.md",
    "creator-economy-and-operations-philosophy.md",
    "voice-and-rhetoric.md"
  ],
  "primitive_counts": {
    "goal": 10,
    "claim": 33,
    "directive": 30,
    "demonstration": 22,
    "dropped_action_log": 0,
    "dropped_duplicate": 0,
    "total": 95
  },
  "distillation_log": {
    "stage": 1,
    "sources_attempted": 6,
    "sources_covered": 6,
    "notes": [
      "JRE 1788 (35,816 words) \u2014 richest single source, yt-dlp auto-cap; covers reinvestment doctrine, daily mastermind system, ideas philosophy, dubbing strategy",
      "Lex 351 (30,789 words) \u2014 yt-dlp auto-cap; covers retention mechanics, title/thumbnail framework, team building, platform strategy",
      "CS2024 Brutally Honest (30,398 words) \u2014 y

agents.md

# AMP Routing — mrbeast

## Always load
- operating-principles.md — core goals, worldview, reinvestment doctrine, obsession operating system

## Route by task type

| If the task involves... | Load |
|---|---|
| YouTube content strategy, video production, retention, thumbnails, titles | creator-economy-and-operations-philosophy.md |
| Business operations, hiring, team building, physical product (Feastables), org structure | operating-principles.md + creator-economy-and-operations-philosophy.md |
| Writing, communication, persuasion, presenting ideas, interview register | voice-and-rhetoric.md |
| Long-term thinking, growth mindset, competitor framing, personal identity | operating-principles.md + voice-and-rhetoric.md |
| Creator economy, YouTube platform strategy, brand deals, audience scale | creator-economy-and-operations-philosophy.md + voice-and-rhetoric.md |

░░░ 3 MORE FILES LOCKED ░░░

MRBEASTYOUTUBECONTENT-CREATIONRETENTIONVIDEO-PRODUCTIONCREATOR-ECONOMYVIRALITYMEDIA

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FREE

WORKS WITH

✓CLAUDE CODE

INSTALL COMMAND

$ mm install @memorymarket-official/mrbeast

[verified] ed25519 ok

[writing] ./.memorymarket/mrbeast/

[done] installed in 1.8s

WRITES TO

./.memorymarket/mrbeast/